The shooting on Yokanga River was ispired by wild environment and the tundra, that was just becoming green. The team around DOP Paulo Hoffmann was send out on a multi-lateral mission to refresh existing stock material, create highly commer-cial hero shots and angling images as well as a social media campaign on both Fly Fishing Nation’s and Pääkkönen’s social media channels. A mixture of classic docu-mentary style, outdoor photography, and high fashion techniques was applied to create this set of images.
Angler: Jasper Pääkkönen
DOP: Paulo Hoffmann
Assistent: Alexander Keus
Production: Fly Fishing Natio Media
Location: North-east Kola Peninsula|Russia